As seen on CBS News, Google Data Privacy Fine - screenshot

As seen on CBS, and other media outlets, Google being fined with $57 Million GDPR penalty is a breaking news.

General Data Protection Regulation (GDPR), a New Privacy Law, Makes Europe World’s “Tech Police” is a regulation in EU law (2016/679) on data protection and privacy for everyone within the EU. French data protection authority fining Google  $57 Million (50 Million Euros) Under GDPR, a largest penalty as of now (being 4th penalty of such kind for Google to date), and Facebook being under several data privacy investigations – it all adds to growing concern of how the growing data privacy enforcement will affect US individuals and businesses, whose operations depend on collecting data. This penalty is incredibly lower than the max fine under the EU privacy law, which is 4% of global revenue. Google is defending is privacy policy practices and may potentially appeal the ruling.

Europe’s experience is being closely watched the rest of the world. United States policymakers are considering a new federal privacy law. Senator Marco Rubio announced  putting forward a bill that would allow suggest and grant rules enforcement to the FTC,  that US Congress could implement. Tim Cook, Apple’s chief executive officer, called for new rules that closely follow Europe’s GDPR, suggesting that he U.S. Congress should implement comprehensive federal privacy legislation to protect and empower customers against “data brokers.”

First, the right to have personal data minimized. Companies should challenge themselves to strip identifying information from customer data or avoid collecting it in the first place. Second, the right to knowledge—to know what data is being collected and why. Third, the right to access. Companies should make it easy for you to access, correct and delete your personal data. And fourth, the right to data security, without which trust is impossible.” ~ Tim Cook,  Apple’s chief executive officer,

Google’s business model turns data on consumers into custom-targeted ads. While companies internet companies must clearly explain how data is collected and utilized, users are frustrated at the growing number of consent boxes to click.

CNIL, France’s data protection regulator, believes Google’s data-collection practices are “particularly massive and intrusive”, with unclear user consent process.

 

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